Denver Broncos logo history
The Denver Broncos introduced the current horse-head logo in 1997. Its white face, navy outlines and sweeping orange mane replaced the large D containing a rearing horse. The horse-head design has remained in use through subsequent uniform changes.
Current Denver Broncos logo vs. the old logo
New
Old
The classic Broncos logo places a white horse inside an orange D, with a small puff emerging from its nostrils. The current logo removes the letter and the horse’s body, concentrating on the head and mane. The final version is from the final years of the D-logo era, before the 1997 change.
What is the animal in the Broncos logo?
It is a horse, reflecting the Broncos name. The current profile emphasizes the eye, jaw and flowing mane; the old design shows a rearing animal. The D in the classic emblem stands for Denver, a detail that disappears in the current animal-only mark.
When did the Denver Broncos start playing?
Denver began play in 1960 as an original AFL team and joined the NFL in the 1970 merger. The current horse head debuted in the season that produced the Broncos’ first Super Bowl championship. The D-and-horse symbol remains strongly associated with the team’s earlier Orange Crush era.
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