Buffalo Bills logo history
The Buffalo Bills introduced the charging buffalo logo on April 5, 1974. Designed by Stevens Wright, it replaced the standing red buffalo with a blue animal in motion and a red stripe running across its body. The standing buffalo still appears on Bills throwback helmets.
Current Buffalo Bills logo vs. the old logo
New
Old
The old Bills logo shows a solid red buffalo standing with all four legs beneath its body. The new design raises the body into a running pose, adds white details and extends the red stripe behind the animal.
Is the Bills logo a buffalo or a bison?
The animal is an American bison, commonly called a buffalo in North America. The team calls its mark the Charging Buffalo. Its red streak reinforces the forward movement, and the white horn and eye keep the head readable inside the blue silhouette.
When did the Buffalo Bills start playing?
Buffalo began play in 1960 as an original American Football League team and joined the NFL in the 1970 merger. The standing buffalo belongs to the AFL championship era of 1964 and 1965. The charging logo arrived in the NFL era and preceded the team’s four consecutive Super Bowl appearances.
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